Amex-Plum.com

If you haven’t browsed around on American Express’ Plum card site you should definitely check it out.  They showcase a lot of card members on the site.  If you mouse over a card it will turn and show you who the cardholder is.  There also seem to be a lot of extra cards, maybe a future effort will incorporate all cardholders on the page?

Has anyone looked at the site and found themselves on there?

Paul over at Uberaffiliate.com, an affiliate marketing blog I read quite often, is estimating that his cash back each month from the plum card is getting to the 9k level. That is enough cash back that you can make a 6 figure salary by just breaking even, and profiting off the cash back. Not to mention if he becomes cash strapped, he can alway opt to float it for 2 months instead of paying it off early. Here is a screenshot of Paul’s bill.

American Express recently sent a letter out to its Plum cardholders notifying them of their charter member number (out of 10,000), and of the opportunity to participate in a Plum Card advisory board where members can share their opinions and experiences. My friends over at 3tailer (member #9518), recently received their letter which you can see here.

This is a very interesting concept that could prove great for Amex.  They have limited the cards that are issued, creating a sense of exclusivity, and now they’re letting members voice their opinions on the card and its benefits.  I will say that American Express does a very good job of offering services to Small Businesses that are really useful.  I’m interested to see how the advisory board works out.  Has anyone else heard anything about this board?

Here are a few of the Amex Plum commercials I have been able to gather from Youtube. As I find more I will add them. If you know of any I have left off, feel free to add them in the comments.

EDIT:

I am trying to embed the videos but it keeps messing up the site so here are the direct links

Pinkberry Commercial

Dyscern Commerical

MusicDirect Commerical

On September 7th, 2007, American Express launched the Plum card.  The Plum card is designed to be a semi-exclusive cash back card geared toward small business owners.  The card is designed to allow small business owners the flexibility of choosing their billing cycles, having extended time to pay the bill, but also be rewarded by paying early/on time.  American Express has specially designed and targeted this card to businesses in the 6 to 7 figure revenue range.

On the initial launch, American Express limited to the Plum card to 10,000 initial cardholders.  In an effort to create hype and a sense of exclusivity, Amex marketed this card with a countdown to its launch, and advertised there may be a wait list, using many of the same tactics of exclusivity they have used to make the Centurion card what it is today. Is it the next black card, no probably not, but it does appear to be the best card on the market for small to midsize businesses.

Here is a quick and dirty rundown of the benefits.  AMEX Plum card benefits include:

• Early Pay Discount - Paying the bill in full within 10 days of the billing cycle and will let you receive a 2% discount, when it exceeds $5,000.  Months that charges are $5,000 or less will receive a 1% discount for early payment. The credit will appear on the following months statement
• Defer Pay Option - This option lets you take up to 2 months from the billing cycle date to pay for new purchases in full.  This will be without interest/finance charges.
• Payment cycle selection- You can choose to have the bill delivered at the beginning, middle or end of the month
• No pre-set spending, like other Amex charge cards.  Your ability to spend is determined by your habits and payment history.
• Amex Plum first year is free.  After the first year there is a $185 annual fee
• One free additional card, the rest are $45 each
• Access to the OPEN Savings program. The program offers savings on travel and business services like Delta, JetBlue, Fedex Kinko’s, and Hyatt
• Also includes standard protection like other Amex cards for car rental loss & damage insurance, baggage insurance, travel accident insurance, buyers assurance plan, purchase protection insurance

I believe this covers everything, oh, and the card is plum colored.  Between the color, initial exclusivity, and the cash back, it is the next best thing to the Centurion card.

Welcome to the new blog dedicated to American Express Plum card.  This blog will provide accurate information on the Plum cards requirements, benefits, and news surrounding its launch.  Stay tuned for new information on the Plum card.